“If you want to build a powerful product that solves an issue, responds to a need, or helps you meet key business objectives, you need a product owner”
Without a product owner, you risk resources being wasted developing features that haven’t been thought through. Or without considering the purpose those features will fulfil for the end-user, which should always be your highest priority.
A dedicated product owner will take responsibility for driving the project through to completion based on your actual requirements and the strategy you have in mind.
You are in the best position to know the business objectives behind creating a product. You are also in the best position to know the culture, codes, and best practices of the industry you’re in. A key part of your product owner’s role will be to communicate details like these to your developer.
This is vital. Because a developer like MyOxygen/ has extensive experience working with organisations in industries like digital health, energy and utilities, and agribusiness. Yet we are never going to be as deeply integrated with your industry as you are.
At the outset, we’re not going to be familiar with the direction and higher-level objectives you’re aiming for when developing your product either.
That’s where your product owner comes in. Working with your project manager, they communicate their view on where they want your product to go and who they want it to serve.
As a developer working on the behalf of a client, our goal is always to create a solution that meets important business objectives, solves problems, and addresses needs. These are web and mobile apps that could represent very strategic tools for you and your organisation.
But if there’s no product owner, the meaning and purpose of the product can easily become lost. We’re just developing features in a silo, with no approach or overriding goals that tell us why or if anything should be a certain way.
In the past, we’ve taken on the product owner role for ourselves. With no one designated on the client side, we’ve had to – despite not having a global view of the business strategies and objectives involved.
Even with the approach we have to gathering user data and insight, this is never going to be the most efficient way to work. Nor is it going to achieve the kind of highly strategic outcome that improves processes, creates efficiencies, and helps your bottom line.
You need a designated product owner with a deep understanding of the requirements of a product based on their knowledge of what your end-user needs, your goals, and your industry.
They can then communicate this to your developer, who will break the product down into development pieces.
As the development of your product progresses, clear ongoing communication between your product owner, project manager, and developers ensures your product evolves towards a common target.
It’s the only way to ensure that need is met, that issue is solved, and all of your business objectives for your product are met by the time it’s ready to launch.
MyOxygen/ already works with organisations including the MOD and the NHS to create digital solutions that meet needs and solve problems.
Get in touch with us today for a free, no-obligation chat about your business and the goals you have in mind.
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